User persona bank
Validate ideasThe problem
Real user interviews are the best signal, but they take time to schedule, and early ideas often need a quick gut check first. Edge cases and missing user types were getting caught late, in QA or after launch.
Who it is for
PMs, designers and engineers who want early feedback on an idea, a flow or a PRD.
How it works
- 1Each persona is built from real interview notes from past users.
- 2A persona carries that user's core goal, their biases and how they judge a product.
- 3The team runs a new idea or PRD past several personas to spot gaps, edge cases and assumptions before taking it to real users.
Where the human stays in charge
It does not replace interviews or any other discovery method. It tells you what to ask in interviews, not what the answer is, so the team spends interview time on the questions that matter.
Results
- Caught the assumption that every diary entry is made by the patient, when caregivers often fill it in for them, which added a caregiver role to the spec before real interviews.
- Core goal
- Keep a record good enough to show the specialist without spending more than a minute a day on it.
- Biases
- Distrusts anything that looks like it exists for the research team rather than for her. Abandons a flow at the first required field she does not understand.
- How she judges a product
- "Did it give me something back this week?"
Sample card. Names and details are illustrative and not representative of the platform's users.